Shopify SEO, SEM & Google Setup
Google Ads, Merchant Center, GA4, GTM, conversion tracking, Shopify data sync, and ongoing SEO/SEM management for Australian Shopify merchants.
The problem
Shopify merchants often rely on Google channels for growth, but ad accounts, Merchant Center feeds, analytics, tags, and conversion data can become fragmented or unreliable.
EBSoft starts by understanding the store workflow, the merchant review points, and the technical constraints before recommending custom code or automation.
What EBSoft can help with
Google Ads account setup
Google Merchant Center setup
Google Analytics 4 setup
Google Tag Manager setup
Conversion tracking and enhanced ecommerce tracking
Shopify to Google data sync
Merchant feed configuration and monitoring
Shopping Ads and Search Ads management
Keyword research, on-page SEO, and product SEO optimisation
Monthly reporting, performance monitoring, and optimisation support
Service features
The first version of any implementation should be useful, reviewable, and easy to maintain.
GA4, GTM, conversion, and enhanced ecommerce tracking validation
Merchant Center and product feed setup with practical monitoring points
Monthly SEO and SEM management with clear reporting and optimisation priorities
Packages and pricing
Indicative service packages for common Shopify merchant needs. Final scope depends on store complexity, account condition, catalogue size, and support requirements.
One-off Setup & Integration
Fixed-scope setup packages for Shopify merchants that need a reliable Google marketing and tracking foundation.
Basic Setup
AUD $990
Essential Google account and tracking setup for stores that need a clean baseline.
- Google Ads and Merchant Center setup
- GA4 and GTM baseline setup
- Conversion tracking setup
- Shopify to Google sync check
Standard Setup
RecommendedAUD $1,490
Recommended setup for most Australian Shopify SMBs preparing to run Google campaigns.
- Everything in Basic Setup
- Enhanced ecommerce tracking
- Merchant feed configuration
- Basic ad account structure
- Testing and validation
Advanced Setup
AUD $2,490
Expanded setup for larger catalogues, existing account cleanup, or more complex tracking needs.
- Expanded feed and product data checks
- Deeper tracking validation
- Campaign structure planning
- Handover notes and issue list
The Standard Setup at AUD $1,490 is the recommended package for most Shopify merchants with annual revenue around AUD $200k to $2m.
SEO / SEM Monthly Management
Monthly management packages for Shopify merchants that need ongoing SEO, Google Ads, Merchant Center, and analytics support.
Starter
AUD $299/month
Basic monthly maintenance for stores that need light SEO and Merchant Center support.
- Basic SEO maintenance
- Merchant Center maintenance
- Feed monitoring
- Monthly report
Growth
RecommendedAUD $599/month
Recommended monthly package for stores that need SEO, Google Ads, and analytics monitoring.
- SEO and product SEO optimisation
- Google Ads management
- Merchant Center maintenance
- Analytics monitoring
- Monthly optimisation recommendations
Premium
AUD $999/month
Fuller management for stores that need SEO, SEM, landing page input, CRO guidance, and priority support.
- SEO and SEM management
- Shopping Ads and Search Ads support
- Landing page optimisation input
- CRO recommendations
- Priority support
Monthly fees are management fees and do not include Google Ads media spend, third-party app fees, or paid content production unless separately agreed.
Typical use cases
A Shopify merchant needs Google Ads, Merchant Center, analytics, and tracking set up before scaling paid traffic.
An existing store has product feed, conversion tracking, or Google channel issues that need structured diagnosis and fixes.
A growing Australian Shopify business wants monthly SEO and Google Ads management without hiring an internal specialist.
Process
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Step 1
Audit the Shopify store, Google accounts, tracking setup, feed status, and current marketing goals.
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Step 2
Set up or repair the Google stack, including Ads, Merchant Center, GA4, GTM, conversion tracking, and Shopify data sync.
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Step 3
Validate events, conversions, feed health, and basic advertising account structure before handover or launch.
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Step 4
For monthly plans, monitor SEO, ads, Merchant Center, analytics, and conversion performance with practical optimisation actions.
FAQ
Is this service only for Shopify stores?
The service is designed primarily for Shopify merchants, especially Australian small and medium businesses that need Google Ads, Merchant Center, analytics, tracking, and SEO support connected to their store.
Which package does EBSoft recommend?
For one-off setup, the Standard Setup at AUD $1,490 is the recommended starting point for most Shopify merchants. For monthly management, the Growth package at AUD $599/month covers SEO, Google Ads, Merchant Center, analytics monitoring, and monthly optimisation recommendations.
Does monthly management include Google Ads spend?
No. The monthly prices are management fees. Google Ads media spend, third-party app fees, content production, and extra development work are separate unless included in a custom scope.
Can EBSoft fix an existing Google setup?
Yes. EBSoft can review existing Google Ads, Merchant Center, GA4, GTM, conversion tracking, feed, and Shopify integration issues, then recommend the right setup or monthly support path.
Need help with Shopify development or automation?
Contact EBSoft with the store URL, workflow problem, timeline, and support needs.